Are you ignoring your customers?

Despite increased targeting and personalization in advertising, 44% of American consumers feel ignored by advertisers.

The data suggests that current marketing strategies focusing on youth, targeting, and personalization may be missing opportunities to connect with a significant segment of consumers who feel overlooked.

• Consumers dislike targeted advertising (68% hate being followed by targeted ads)

• Consumers are twice as likely to dislike AI-driven personalization

• Despite this, $9.5 billion is projected to be spent on personalization/hyper-targeting

https://www.marketingdive.com/news/nearly-half-of-consumers-feel-ignored-marketers-heres-numbers/735406/?utm_campaign=Marketing%20Blog%20Weekly%20Email%20Sends&utm_medium=email&utm_content=339049495&utm_source=hs_email